California is experiencing a drought, and people are questioning how the ski industry will fair over the seasonal calamity. So who are you going to ask? Why of course the winter mogul and lighthearted man of cheer Andy Wirth. He is loved by many, and is a general delight, so it is without reservation that on a KCRW radio program they had Andy Wirth on as a guest.
He is positive and upbeat, and no amount of sad doomsday worries will ever pass his lips, for he is truly a man that survived the odds and holds a certainty of optimism. He has his own personal tragedy stories, and survived with grace and buoyancy.
Consequently, you will find Andy Wirth chooses to always be encouraging, he says that even though the weather conditions have made a twenty-percent drop in overall tourism associated with the ski industry, this lull will not adversely affect the ski resort. He goes on to say that the ski resort could survive many a season with a less than stellar tourism boom market.
Weather technology, such as making snow and other advancement in science can compensate for Mother Nature’s woes, and people can enjoy great skiing. The art of compensating for the lack of snowfall can be managed by skilled workers and exceptionally talented snowcat operators.
So when the radio program announcer asked will there be good skiing, Andy Wirth has a resounding answer, it is yes. With an understanding of the Lake Tahoe people, the people who love their skiing, and no amount of wintertime blues with keep the real skier away.
The “Press Play with Madeleine Brand” program aired was: “How Will The Drought Affect California Ski Resorts?” and the reply is the drought is a bummer, but it is not a washout. So, pack one’s skies and head for the mountains, because there will be skiing, Andy Wirth will promise you that.
Andy Wirth does know his stuff; he is a magnate in the hotel and resort business. He is the Chief Executive Officer of Squaw Valley Ski Holdings. The ski and tourism market is in his blood, and he has over twenty-five years of experience in the winter resort industry.
This experience has led him to make the winter tourism industry in the Olympic Valley, CA, near the Lake Tahoe area the number one winter destinations in the world. Thus even though the present situation is less profitable, overall the winter tourism industry is strong. Learn more about Andy Wirth: https://www.crowdrise.com/wwsupport and
The total ski and hotel industry infrastructure is solid and fortified, and it encompasses thousands of acres of prime ski terrain. In addition, Andy Wirth says that they are expanding the overall yearly tourism experience, by making it year round. Read more: How Will the Drought Affect California Ski Resorts?
Accordingly, summer visitation will include weddings, and iron man completion as part of the fun. He notes that the resort is booked solid all year long, so all is good.