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Mike Baur Pursues His Bold Strategy

Posted on September 21, 2017 in Business Business Leader Businessman

After benefiting from more than 20 years in Swiss private banking, entrepreneur and businessman Mike Baur choose to follow his passion for assisting technology startups with the launch of his own company.


Baur, who holds advanced degrees from Bern University and the University of Rochester, worked his way up from an apprentice at the Union Bank of Switzerland to a prominent position at Clariden Leu.


He walked away from banking to get investing in startup companies underway before co-founding Swiss Startup Factory.


Baur, along with Max Meister and Oliver Walzer, co-founded the Swiss Startup Factory (SSUF) in 2014. In addition to providing funding to promising startups, the Zurich-based incubator program makes services such as coaching, mentoring, investor network and office space available as well.


Each new startup also receives the three months of assistance along with the capacity to interact and exchange ideas with technology entrepreneurs.


The SSUF also recommends the startups take part in startup pitching contests, such as the START Summiteer. Baur, who recently took part as a juror in the competition, explained in a story found on French Tribune, how founders of new companies have the chance to draw attention to their plans, products and business strategies.


As a result of the contests, companies that show potential catch the attention for significant investments.


In the interview, Baur talked about how SSUF is independent and how that distinction makes it unique from most incubators.


As the privately-held firm is independent, SSUF does not operate as part of another business or any affiliation allowing it to carry on without any obstacles or interference. The co-founders invest a sizeable amount of funds in SSUF which motivates them to flourish and do well.


Baur also gave the reasons for why SSUF is named a “factory” as the word is a sign of the incubator’s continuous efforts to build new businesses in Switzerland. He also pointed out how hard people in factories work and young entrepreneurs must do comparable work if they want to do well.


The objective of SSUF involves growing to be a worldwide gold standard for all accelerator programs and passing on all services any startup requires.


Baur continues his work at SSUF as well as running Think Reloaded as managing partner. Think Reloaded provides high-level financial guidance and information for prosperous clients. He also functions on the board of BV4, an independent Swiss valuation company.