11-12-2017 Update: Don just posted a new article to his OnMogul page that’s worth checking out. All about getting a brand recognized for the first time. Something that he and Adam had to figure out for the first time once they starting building a fashion empire. Read Don Ressler’s piece here: How Do You Build Awareness For A New Brand
Mr. Adam Goldenberg, Co-Founder and Co-Chief Executive Officer of Just Fabulous, Inc. has six years of experience in product development, management, and Internet marketing. In 2006, he co-founded Intelligent Beauty, Inc. and served as its Chief Executive Officer. He also served as the President of Brentwood Cosmetics, LLC and Alena LLC since January 2004. He served as the President of Performance Marketing Group of Intermix Media LLC since January 29, 2004, and served as its Chief Operating Officer from October 26, 2001, to January 29, 2004. He co-founded Alena Media and launched Hydroderm. He then teamed up with Don Ressler to found Brand Ideas.
Mr. Don Ressler also the Co-Founder and Co-Chief Executive Officer of Intelligent Beauty, Inc. has made more than 1 billion US dollars in deals and has raised more than 100 million US dollars in capital for Internet organizations, in this manner procuring a notoriety for being a business and brand-building master. He co-founded, served as Chief Executive Officer and President of FitnessHeaven.Com, Inc. At Intemix Media, he initiated core ventures that complimented shareholder’s value. He co-founded Alena Media and created the skin care brand Hydroderm and Brand Ideas.
The two turned out to be quick friends, and when in 2005 Intermix was obtained by News Corporation. Don and Adam rushed to begin their firm. They created an e-commerce brand incubator platform called Intelligent Beauty in 2006. They then went ahead to create brands as leaders in the beauty and health market and started thinking of how to put the shopping experience online. Adam and Don worked under the rule that for fashion to work on the web, it was necessary to make it fun, interactive, and social. They prepared for a development of Intelligent Beauty and started making a personalization stage, enlisting style experts and planners, and working out an alluring and reasonable membership display. The outcome was JustFab, a style group where customers get a choice of shoes, purses, and accessories customized to their taste every month for less than forty dollars. JustFab closed an $85 million round of funding led by Passport Special Opportunity Fund in August 2014. The series conveyed the organization’s aggregate capitalization to about 250 million US dollars.