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Desiree Perez and Her Success at Tidal and Roc Nation

Posted on December 23, 2017 in CEO

Desiree Perez is a woman that knows a lot about the world of entertainment when it comes to athletes and singers. This is where her influence has been felt greatly because Jay-Z utilized her skills to help him build up the Roc Nation Empire. So far it has been a great ride for Desiree Perez because she is passionate about her commitment to getting the best deals.

When people look at the way that she helped Jay-Z turn around Tidal they cannot help but marvel at the great level of commitment she had for this music streaming service. She has helped him get this streaming service up to a point where Sprint was eager to buy into a portion of it. This is great for Jay-Z, but this is just a small portion of what Desiree Perez has been able to do.

She has been recognized for her effort to build the Roc Nation roster as well because this is actually where she is the president. Jay-Z put her in charge over this because he knew that she could handle it. He believed in her, and accolades continue to come as Billboard has presented her to be one of the women of the year in the entertainment industry. No one can deny that Desiree Perez works hard, and many that are looking at the success that Jay-Z is having in business will say that these accolades are well deserved.

There is a saying that “behind every good man there is a good woman,” and as cliche as this may sound Desiree Perez is clearly the good woman behind all the business ventures that Jay-Z appears to be succeeding in. She has proven herself to be a very big part of the negotiation deals that Jay-Z is putting his ink on.