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PodcastOne: Improving advertisement through reliable research

Posted on October 23, 2017 in Business Entrepreneur Radio

To ascertain the efficiency of podcast marketing promotion, PodcastOne engaged Edison Research Strategy to perform research for five brands. The analysis covered the different products and service classes. In essence, the studies were carried out before and after podcast promotions were done. PodcastOne is an advertiser-supported podcast network. Being a major podcast advertiser, it highlights […]

A LEGEND COMES TO PODCASTONE

Posted on September 6, 2017 in Entrepreneur Radio

In April 2017, the founder of Podcast One, Norman Pattiz, announced that one of the best Hollywood producers was going to start his weekly podcast. Norman Lear is a renowned producer and director of sitcoms. Among his accomplishments were a set of sitcoms that were revolutionary and very popular in television. These include the Jefferson’s, […]